CrowdSurf

Next level streaming

Dorsa Mokhtari
Team of 3
UX/UI

Watch Demo

Project Overview

Our mission is to deliver the excitement of live events to fans at home, but distance and accessibility often limit the experience. Fans struggle to feel connected and engaged when they can't attend in person. We need to create an immersive platform that brings the energy of live events directly to users, no matter where they are.

Duration

6 months

My Role

UX/UI Design

Challenge
Despite the growing demand for virtual experiences, replicating the excitement and connection of live events for at-home fans remains a challenge. We needed to design a platform that delivers real-time immersion and engagement, transcending physical distance while ensuring accessibility for all users.

Objective

Create Immersive Experiences

Break Geographical Barriers

Foster Community Connection

Enhance Real-Time Engagement

Our problem

Fans want to experience live events from home and connect with others, but often feel disconnected. Artists seek to share performances but struggle with streaming tools that don't capture the live experience. Both need an immersive platform that fosters real-time engagement and connection.

How might we create an immersive platform that allows fans to experience live events from home while fostering real-time engagement and community connection?

How might we bridge the gap between fans and artists, enabling seamless interaction and shared experiences during live events?

How might we equip artists with the tools needed to deliver high-quality, engaging live streams that capture the energy of their performances?

Solution

screener Survey: 50

Interviews: 18

Design Studio: 4 rounds

Design Iterations : 6 rounds

Usability Testing: 35

The CrowdSurf project followed a robust design sprint using the Double Diamond approach. After extensive user research, including 50 surveys and 18 interviews, the team conducted competitive and market analysis to inform the design. With six rounds of iterations and usability testing with 35 participants, the final product exceeded user expectations, delivering a seamless live streaming experience for sports and music fans, establishing CrowdSurf as an industry leader.

Non-Disclosure agreement restricts my ability to share confidential information relating to the work I did at CrowdSurf. Feel free to reach out to me to discuss my design process :)